Singapore – Global travel technology company Expedia Group has announced the launch of its own leading travel media network. Building on two decades of advertising experience from Expedia Group Media Solutions, the travel media network leverages its first-party traveller intent and purchase data, so advertising partners reach even more travellers across the purchase journey.
Through the travel media network, advertisers can leverage Expedia’s first-party travel intent data to meet travellers wherever they are online, such as YouTube and connected TV. In addition, advertisers can also target high-intent travellers with industry-leading onsite advertising tools such as TravelAds, connecting our travel audience to 200 booking sites in over countries.
Moreover, advertisers can also develop curated media campaigns with their expert media teams, using partnerships such as Netflix and Disney+, and tap into Expedia Group’s vast B2B network of over 60,000 partners to extend global footprints to new markets and audiences.
Rob Torres, SVP at Expedia Group Media Solutions, said, “We’ve pioneered the travel retail media network model. Our robust, first-party data and network of industry-wide partnerships gives us the exclusive ability to translate traveller shopping behaviour to actionable insights for our advertising partners.”
He added, “Our travel media network targets travellers at various touchpoints on the journey with highly relevant travel content, driving conversion. We’ve only just scratched the surface with building bespoke media campaigns for partners, I’m excited for what’s to come.”
This new feature was launched during their annual conference EXPLORE™. Some of their other products launched include Romie™, an AI travel assistant, as well as other travel booking and advertiser-funded loyalty.
Ariane Gorin, CEO at Expedia Group, said, “At Expedia Group, we embrace the transformative power of AI to create personalised travel experiences. Our long-standing investments in this space enable us to capitalise on the breathtaking pace of AI innovation, and today’s Spring Release demonstrates our commitment to delivering innovative products and features that enhance the way people explore the world.”
